Channel Idents
Client Brief:
P: POSITIVE PROMISE ! DREAM BIGGER (quality, progress)
O: OPTIMISTIC IDEA ! BOUNCE HIGHER (childhood, kids rule)
G: GLOBAL PRODUCT ! PLAY SMARTER (world class, inclusive)
O: OFF-CENTER ATTITUDE ! THINK LOUDER (comedy, imagination)
POGO PEOPLE have in them, exhibit, express the POGO brand values.
This value can also be defined in terms of an ‘energy’ or very concentrated ‘element’.
What we’ve seen of it so far is that it’s extremely bouncy, positive, unconventional and very very ambitious.
When the POGO PEOPLE get together, they are capable of dreaming up and achieving things beyond our imagination!
DREAM BIGGER/ BOUNCE HIGHER / PLAY SMARTER / THINK LOUDER
Specifically for the idents – not long stories but many very very brief executions that instantly set up this pogo people and their POGO energy.
P: POSITIVE PROMISE ! DREAM BIGGER (quality, progress)
O: OPTIMISTIC IDEA ! BOUNCE HIGHER (childhood, kids rule)
G: GLOBAL PRODUCT ! PLAY SMARTER (world class, inclusive)
O: OFF-CENTER ATTITUDE ! THINK LOUDER (comedy, imagination)
POGO PEOPLE have in them, exhibit, express the POGO brand values.
This value can also be defined in terms of an ‘energy’ or very concentrated ‘element’.
What we’ve seen of it so far is that it’s extremely bouncy, positive, unconventional and very very ambitious.
When the POGO PEOPLE get together, they are capable of dreaming up and achieving things beyond our imagination!
DREAM BIGGER/ BOUNCE HIGHER / PLAY SMARTER / THINK LOUDER
Specifically for the idents – not long stories but many very very brief executions that instantly set up this pogo people and their POGO energy.
- Turner (Pogo )
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Idea Pitch:
Concept 1 (Paper Planes):
The nostalgia of making paper planes remains embedded in our minds for ever. It is easy to make one without thinking much of the steps we use to fold the paper. Think of the first time your classmate showed you this process by sharing the knowledge and helping each other as a group to learn. The making of the first paper by Pogo People plane and flying, gives them the same thrill that the Wright Brothers got when they flew a real plane.
Concept 2 (State of Matter):
The next place to Physics Lab is the kitchen where Pogo People are engaged in experimenting with different states of matter in a single go- from solid (jello) to liquid to gas. They (Pogo People) are depicted as doing categorical tasks that ultimately ends to form the logo like gas filled balloons.
Concept 3 (Music Machine):
Contraption is something that all children do to create their own designs is depicted by Pogo People creating music with juxtaposed music machine. The music generates augmentation reality logo. This sequence is inspired by work Toshio Iwai' s work.
Concept 2 (State of Matter):
The next place to Physics Lab is the kitchen where Pogo People are engaged in experimenting with different states of matter in a single go- from solid (jello) to liquid to gas. They (Pogo People) are depicted as doing categorical tasks that ultimately ends to form the logo like gas filled balloons.
Concept 3 (Music Machine):
Contraption is something that all children do to create their own designs is depicted by Pogo People creating music with juxtaposed music machine. The music generates augmentation reality logo. This sequence is inspired by work Toshio Iwai' s work.
